Nintendo Slashes Switch 2 Production by 30% After Weaker-Than-Expected Holiday Sales

Bloomberg reported on March 24 that Nintendo has cut Switch 2 production targets by more than 30%, reducing planned output to approximately 4 million units this quarter from an original target of 6 million. The decision follows weaker-than-expected holiday season sales, particularly in the United States, where high retail prices and a thinner launch software library tempered consumer enthusiasm. Nintendo had initially launched Switch 2 to strong pre-order interest, but sell-through data in Q4 2025 came in below analyst projections. The production cut is a notable reversal for a company that historically struggles to meet demand for new hardware. Nintendo executives pointed to the strong upcoming software pipeline — including Pokémon Pokopia, The Duskbloods, and Metroid Prime 4: Beyond — as catalysts for a mid-2026 demand surge. The company said it remains committed to a 12-month cumulative sales target of 15 million units, but analysts have begun trimming their full-year estimates.